When you create a viral video, the most important thing is that as many people see it as possible. Unfortunately, many people end up paying crazy prices to get marketing companies to get their video in the top ten most viewed videos of the day. When people try to create their own viral video, however, they often find that they don't end up hitting these top places. Here are several great tips for helping you start a YouTube video marketing campaign.
Creating a Viral Video
A viral video is a video that is spread around like a virus. People will get a hold of it, watch it, and even send it on to their friends. The content of your video is very important. If you are making your first video you are best off making a funny film, which are some of the easiest to spread around. Make sure that you brainstorm some great ideas before choosing the best one for your video.
Editing a Viral Video
It is surprising how many people over look the writing stage of a viral video. A YouTube video marketing campaign requires you to have a video that is clear and easy to understand, but that does not necessarily mean that they must be high quality. Make sure you check the sound and lighting to make sure that views can easily understand your video.
Posting a Video
Starting a YouTube video marketing campaign is very simple, and all you have to do is post up your video on the site. There are many other sites you can post your video at, and the more you do the more your video will be seen. YouTube is a site that accommodates for tens of thousands of new video postings every day, but it is the first place people go to when they are looking for a video.
Marketing Your Viral Video
The most important part is the actual YouTube video marketing campaign. This involves promoting the video to other people so they can get others to watch it, and so on. You may have to write your own blogs, start forums, or rate your video yourself to persuade people to watch it. Make sure that you send it to all of your friends first, as they are your greatest key to getting videos passed around.
If you follow these great YouTube video marketing campaign tips you should be able to turn out several great viral videos in no time at all. It is important that you keep researching different techniques for making a great YouTube video marketing campaign. That way you will be able stay up to date with the best viral video marketing techniques.
A great technique for a YouTube video marketing campaign is to create several different videos about the same topic, and post them all at the same time. This makes people want t o click on these videos once they have already seen the last ones. Don't try to keep your video up longer by posting a new video every few days, because it rarely works. People quickly lose interest on a video and won't come back to it every few days.
by: Mark Wooden
Creating a YouTube Video Marketing Campaign
Label: Campaign
The Best Business Card I Ever Saw
I knew from the first moment I saw his card that I had to talk to the person who left it for me. Why did I feel so strongly about it?
Well, for a start, it made me laugh. Nothing is as important as being alive, so enjoy it while you can: “Carpe Diem”. We’ve all heard it said, but how many of us really know much about it? Where it came from, or who said it?
“Carpe Diem”: the famous advice “Seize the Day” is from Horace’s Odes. (Odes in Horace’s case, being his thoughts on lots of different things). The full thought is: “Carpe diem, quam minimum credula postero”, which may be translated as: “Enjoy today, trusting little in tomorrow.”
Thus, “carpe diem” from ancient times until now has been advice expressed in many different ways, e.g. eat drink and be merry, for tomorrow we die; make hay while the sun shines; enjoy yourself, it’s later than you think. Or in 2006: “Life’s a bitch – and then you die.”
Anybody who can make me laugh in the middle of my business day is someone I want to associate with, I can tell you.
The other reason I wanted so much to see the person who called and left the card, was that I needed to give it back to him. In selling, they say that the best way to succeed is by giving someone what they want. Because, in doing so, you’re fulfilling a need – or at least, what your potential buyer perceives as a need. (The latter being the reason why so much advertising is designed to create a perceived need). And this guy had certainly created a need for me to see him, simply by leaving his card!
I guess the third reason is that curiosity, as they say, killed the cat. How many of us respond to something simply because our curiosity is aroused? I freely confess that I do. The need to know is one of our strongest, human urges – some would say weakness.
(No reading ahead, please!)
For sure, curiosity has been the downfall of many an otherwise, over-cautious individual. I wanted to know not just who he was, but who had designed the card; what the person looked like who had presented it; and whether he meant what he said – sorry, no, that last bit isn’t true! I knew he didn’t mean it. He couldn’t possibly mean it.
So, it made me laugh; it aroused my curiosity; and it achieved its primary objective: it made me want to see him. What did his card say? Well, his name, business address and contact details were on one side. On the other side however, it read:
(The first two words were handwritten – the rest of the message was printed on the card.)
“Dear Hilary,
I would like to go to bed with you. If the answer is yes, please keep this card. If the answer is no, please return it – as I am running out of cards.”
What card does he use, you might ask, when the recipient is a fellow male . . . ?
by: Jeff Goulding
Label: Campaign
New Social Network Marketing Secret
Using the power of Social Networking websites like MySpace or other blogging sites is a great way to promote your business. However, because most of these sites are free, they tend to provide a 'value-less' experience. Instead, a new type of Social Networking website - A Social Reward and Recognition space - can provide an incredibly valuable sales and marketing tool for a very small financial outlay. Let's illustrate this claim by examining a very real example.
Being a nominee on the1000best, a new social reward and recognition website is turning into a marketing dream for Helen Van Den Berg, a tour guide operating from a small remote town in Australia. Helen's profile as 1 of the1000best has seen her inundated with tributes and boosts from her clients, all with one very clear message that Helen is the best tour guide in the world.
Helen's nomination as 1 of the 1000 best tour guides in the world was gifted to her by friends as a way of rewarding, recognising and saying thank you. This gift gave her a Personal Space page on the1000best where Helen profiled herself, her own newly launched web site and her Tour Guide business.
As well as the profile, the website also encourages ongoing positive reinforcement for nominees by giving people the ability to boost' their favourite nominees on a daily basis and to send tribute messages. It is the tribute messages that are paying off handsomely for Helen. "I have been overwhelmed by the tributes I have received and I have been on a constant high with all the positive feedback. This website has to be the ultimate marketing tool - this type of marketing is priceless and it's lead to an amazing amount of traffic to my own website".
The1000best.com takes social networking in a totally new direction. Rather than just providing a platform to connect people, the1000best.com goes the next step by offering a gift of social reward and recognition. Generally, anyone can join a social network for free however to get connected on the1000best.com someone must value you enough to purchase a gift nomination and nominate you as 1 of the1000best in the world (according to them). People with business interests and who are fortunate and worthy of nomination then have a very public platform to market themselves by way of sharing the positive experiences of their clients with the world. Referral systems like this are worth their weight in gold.
Savvy business owners can also nominate their employees or business teams and use the power of social networking and social recognition to both reward their people and gain valuable positive advertising. This is a form of synergistic marketing, in which the business is linked to positive values and social appreciation. As Grant Soosalu, one of the developers of the1000best.com commented "Social Networking is a huge and growing phenomenon, and the1000best.com now provides a fantastic mechanism for showcasing your business by linking your people into this network of value".
So if you want to really make use of Social Networking to promote your business, and do so in a way that links to strong positive values, check out:
www.the1000best.com
it can work wonders to promote your business.
by: Grant Soosalu
Label: Campaign
Exploring Marketing In Cyber Space
Going into business for yourself costs money. It doesn’t matter what type of business it is, you are going to spend some kind of money getting started. Once your business is up and running, you need to attract customers. How are you going to do that? How are people going to know you are out there and purchase from you? You can use print ads, radio ads, billboard ads, or even television ads, but guess what? Yes, they are effective, but have you budgeted for that kind of expense?
One form of advertising that is cost effective, and can help attract customers to you is the internet. The internet and the World Wide Web (www) have attracted much attention since its appearance. The positive aspect of the internet is that businesses of all sizes have the same amount of exposure. Small business can now compete with the larger business in this relatively new environment. The internet is the most inexpensive marketing tool available in today’s business world, as well as the most cost-effective. The internet is has become a sales channel, directed towards the consumer. You name the product, and you can find it on the internet.
Some people are uncomfortable with the internet, due to high tech phobias or to not understanding the associated jargon. There is no need to be afraid. We have seen so much in the last 20 years with technology, and there is nothing to be afraid of. You don’t even need to know anything about technology to be successful, but you will need to know how to market yourself in a manner that separates you from the competition.
Think about how many people surf the web, and placing a business on the internet, will give it incredible exposure, and let a business owner reach millions of users. You are not confined to a specific area any more. Now a business can reach the world in a matter of minutes. This opportunity includes the online marketing networker as well. The internet is so much less expensive, compared to other forms of advertising. The online marketing networker could have a website built and up and running for a whole year for the same cost as one day's advertising in the classified section of a local newspaper. That message could be seen by people, from around the country and the world, for a fraction of the cost of any other marketing method, and will get more attention from the online prospect than any other method. The personal interaction is present which produces a very intimate selling situation.
The online marketing networker requires a different approach for development of online marketing network website. The following are four tips for the online marketing networker:
1. Building a professional online marketing network website with compelling copy, with the sole objective of obtaining more leads, more sales, and increased profitability, using fine, yet reasonable graphics and scripts to make it rich and appealing to the site visitors.
2. Use powerful, proven marketing strategies and techniques that allow your website to recognize excellent results and concurrently cutting online marketing network costs.
3. Improve the performance of the online marketing network website and transform it into a persuasive money making vehicle.
4. Employ customized and innovative marketing campaigns to increase online marketing network exposure and secure consistently superior results from the sales and marketing efforts.
The internet is a different marketing medium that requires its own rules and regulations for doing online marketing effectively. Instead of the advertisers sending a message to a targeted audience that acts or dismisses the call to action, online consumers seek out information and advertising. The consumers are the initiators of communication. Yet the internet is not a get-rich-quick scheme. Success on the internet requires full understanding of the concept, hard work, attention to detail, and constant promotional activity. The internet as a marketing tool is not about fancy graphics only; it's also about valuable industry information, professional marketing efforts and reliable hosting service, making it fast and easy to download information.
There are consumers out there, are you?
by: Dimitrios Loucas
Label: Campaign
How To Plan Online Marketing Campaign
An Internet marketing company located in Ottawa, Ontario, Canada, crafted a solution to this ever-growing challenge within his local small business community – gaining online visibility in a competitive environment, and how to wisely invest in non-traditional advertising practices such as search engine marketing, while effectively managing budget and time constraints?
The continuous shift from traditional to Internet marketing is creating urgency for proprietors that want to grow their business, both online and offline. Simply having a website displaying your company’s products or services is no longer an effective means to create new leads and attract customers.
There’s already significant online competition, and the result is that there is now a growing requirement for Internet marketing knowledge and expertise in order to achieve success with online marketing campaigns.
Internet marketing has become a complicated discipline that involves a great deal of theoretical knowledge in combination with applied techniques. The good news is that to increase your online visibility and revenues you don’t need to know everything about Internet marketing; the essential Internet marketing techniques will drive positive results for your product or service.
The key is to experiment and apply what works for your niche, and learn how to stay on top of the latest changes and newest trends in your industry.
Get an expert to provide you with a custom Training
Customized training also gives the opportunity to define a strategy that will bring real results, which will lead to a maximized return on investment and higher conversion rates. Targeted Internet marketing is more affordable and efficient, and an increasing number of free tools are becoming available. Targeted visitors are more likely to help rise a site’s ranking in the search engines, grow the websites exposure and ranking, and increase the businesses’ leads and sales: the ultimate goal of any company.
The advantages of personal training are far-reaching: lower costs, increased comprehension, maximized learning, and quality time consumption. The bottom line is that personal training offers individualized attention oriented specifically to the needs of the client, within a flexible schedule and non-threatening learning environment.
by: Gustavo Natotschiev
Label: Campaign